And it’s definitely working since many users have claimed they started using Spotify because of a Spotify Wrapped the saw online. Thanks to its users, Spotify can reach non-Spotify users and attract them to the platform thanks to this unique feature. When Spotify Wrapped comes out, users can share their top-ranked artists and songs on Facebook, Twitter, Instagram stories, and almost any social media platform. Spotify Wrapped is a marketing tool launched by Spotify to promote the streaming platform.
The service is called Spotify Wrapped, and it’s been a sensation among users that each year are waiting to see what’s in their Spotify Wrapped this time. At the end of the year, Spotify always offers us an overview of the music we played over the last twelve months.
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